Author Branding

I’ve read a lot recently about author branding, and it has me thinking–and sweating. Murderous Relations has done well for me, selling a little under $700 worth since I put a price tag on the ebook in December. I understand that my take from the book could be considered insignificant by many. But it represents rather a lot to me.

But as so often happens in life, success brings with it dilemmas. My question becomes how do I match the success of my first book with my next book? From my limited knowledge of branding I understand that the second book must replicate to some extent the style and tone of the first novel. Plus, I would like in some way to signal a tie-in between the two books for the reader at the outset. To that extent I’m thinking about the second book’s cover and more specifically its title.

As readers of this blog know, my envisioned title for my second book was Murder at Troublesome Creek.Now I’m considering using Murderous Intent. I’m writing stand alone books. I can’t list the new book as the second in a series. So I thought perhaps the repetition of the word murderous in both titles along with the use of my author name might trigger a tie-in between the two books in the reader’s mind. But I don’t know. I’m charting a new course here.

So how do you handle branding in your books?

8 thoughts on “Author Branding

  1. I suggest just writing your books the way you want to and let the readers sort it all out. And they will. If they like you, they’ll recommend you to their friends, and if they don’t, well, they won’t bother reading more. As far as brands, the only brand you should concern yourself with is “am I the best writer I can be?”

    Volume, monitored by content. Just keep plugging. They’ll find your books. Your name is your brand.

  2. I agree with George. Sometimes we get so caught up in branding/marketing of our books, we forget to write from the heart–then much is lost. I know when I read a book by an author and like it, I will buy the second regardless of its connection to the first.

    • Yes, you are correct. Writing from the heart is so important. Now, if I could just write from my heart and keep the brand life would be good. Still, all things considered, the heart must win out.

      Thanks for visiting and thanks for responding.

  3. I agree that your name is your brand and that’s where the focus should be. Get yourself out there and known so your audience will be interested in you and not just specific products.
    Good job for at least doing something to get started.

    An A to Z Co-Host
    Tossing It Out

    • Thank you for your good advice, Lee. Getting out there can a challenge, but you are correct about the emphasis needing to be on my name. You’ve handed me an interesting challenge. Thanks again.

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